Fashion Reborn: The Age of AI

Introduction

Artificial Intelligence (AI) has been disrupting all industries and professional sectors. Fashion is no exception.

Fashion Law London was proud to host an event fully devoted to exploring the impact, challenges, and potential of AI for the fashion industry from a commercial, legal, and policy standpoint.

Held on Monday, 13 May 2024, this event offered a forum of discussions led by key thinkers in the fashion and legal worlds, which did serve you to tackle all things AI from a fresh perspective and equip participants with the knowledge and confidence needed to comprehend and drive effectively the change prompted by this unprecedented technological revolution.

Topics

The event consisted of 3 main blocks:

• Block 1 maped uses of AI in fashion, having regard to both predictive and generative AI;
• Block 2 explored the intellectual property (IP) dimension of AI in fashion, considering (i) liability for the training phase; (ii) liability for the use of AI tools in fashion; and (iii) protectability of AI-generated fashion outputs;
• Block 3 was devoted to the regulatory, commercial, and data protection/privacy dimension. Among other things, it considers regulatory efforts around the globe, including the EU AI Act, and the applicability of the EU and UK data protection/privacy frameworks to AI development.

Speakers and block coordinators (in alphabetical order)

• Sir Richard Arnold, Lord Justice of Appeal, Court of Appeal of England and Wales
• Francine Cunningham, Regulatory and Public Affairs Director, Bird & Bird
• Adriano D'Ottavio, Counsel, Bird & Bird
• Giulia Gasparin, Co-Founder, Fashion Law London
• Femi Idowu, Cloud Solutions Architect (Data + AI), Microsoft
• Paul Jurcys, Lecturer, Vilnius University Law Faculty, and Co-Founder, Prifina 
• Kirsty McGregor, Executive European Editor, Vogue Business
• Eleonora Rosati, Co-Founder, Fashion Law London
• Spyridon Sipetas, Director of Outreach, Fashion Law London
• Benoit Van Asbroeck, Partner, Bird & Bird
• Natalie Varma, Director of Product, Innovation, Inspiration and Engagement, Farfetch
• Xuyang Zhu, Senior Counsel, Taylor Wessing 

Agenda*

13:30 - 14:00: Arrivals and registrations

14:00 - 14:10: Welcome and introduction

Giulia Gasparin

Eleonora Rosati

14:10 - 15:20: Mapping uses of AI in fashion

Femi Idowu

Paul Jurcys

Kirsty McGregor

Natalie Varma

15:20 - 15:50: Coffee break

15:50 - 17:10: The IP dimension of AI in fashion

Sir Richard Arnold

Eleonora Rosati

Spyridon Sipetas

Benoit Van Asbroeck

Xuyang Zhu

17:10 - 18:00: The regulatory, commercial, and data protection dimension of AI in fashion

Francine Cunningham

Adriano D'Ottavio

Giulia Gasparin

18:00 - 18:10: Concluding remarks

18:10 - 19:00: Networking drinks

* All times are BST time zone (UK time)

Venue

Bird & Bird

12 New Fetter Lane

London EC4A 1JP

UK